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What's In A Name?

Jaime Holzhauser

544 natalie lane

I am one of those people who has a terrible memory. Did I eat breakfast today? Is today the day that my daughter’s 1st grade project is due? Shoot, I forgot to put the laundry in the dryer, I guess I’ll just wash these clothes again for the 3rd time.

But there is one thing, for sure, that I have not forgotten and that is a feeling. A wonderful feeling. A grand feeling. A feeling that creates a growing warmth deep inside my chest. It’s an unconditional love, a kind of  love that makes you want to sing and dance. That kind of love lived at 544 Natalie Lane.

The house where my grandparents lived and I spent a lot of time during my childhood. I was always, I mean always, given that kind of love by my grandparents. The memories I do have of my childhood in that house bring out that feeling.

So when I wanted to open a business that helped others feel good, I thought my grandparents should be a part of it.  Five44 was created with my grandparents’ love at the foundation and I hope I can make them proud. This business is special in many ways and I can’t wait to share more of them with you.

Thank you for being on this journey with me.  


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