Confident Style

Jaime Holzhauser

Deciding to open my own business was not an easy decision. It was scary. I had to step way outside of my comfort zone and who really wants to do that? I mean, I have 3 kids, 4 loads of laundry to do at any given moment, and I probably need to put gas in the van. But as they say, “Great things never come from comfort zones.” So I decided to do it.

Once I decided to take that step I realized I wanted to do it right. I did not want confident style to come at a price that made me uncomfortable.  There is a hard truth that the cost of an item is not only related to the quality of that item but also how and where is it manufactured. While it’s great to find an amazing deal. I wanted to make sure it was not at someone else’s expense. So since I will not be traveling outside of the country to research how and where my products are manufactured, there are a few ways I can make a confident decision in my buying for Five44. The first is that Five44 will carry items made here in the USA. Second, Five44 will buy from other working women that are making a difference in their homes and others. And lastly, Five44 will be buying from companies that are making a difference supporting women in other communities that do pay fair wages, practice fair trade, and provide a quality work environment. While these are not the only ways I will be making confident decisions for Five44 they are a start.

I hope shopping Five44 makes you feel confident in your style in many ways. Want to know more about what Five44 means to me? Read more here. If you have any questions or suggestions please contact me at

Thank you for your continued support.

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